4 Aug 2013


As you know, cats are cool. Stroking a cat or looking at one online is a sure cure when dwelling in heartaches, feeling ill or stressed out. Cats - natural antidote to pretty much anything!

Back in 2010 when I was interning at SUPERSWEET, the greatest indie magazine online, I was introduced to an office cat called Princess Michael. (There had been some confusion about her gender, hence the gender neutral name). Making fun of her, chasing after her and playing with her was a daily part of the life in the office - she was SUPERSWEET's sweetheart.

Although it's been only 3,5 years since my internship finished, it feels like ages since our small editorial team was sitting in the office, taking breaks to holahoop or and fighting about whose turn it was to go and queue in the post office during lunch hour (lucky for the others, my status as the intern who never said no to anything put an end to those fights). When my internship came close to its end, my boss and SUPERSWEET's creative director, Choltida, decided to move and take the company's HQ with her to Thailand. Sadly, this meant that SUPERSWEET had to part ways with Princess Michael as well; she couldn't handle all the traveling and stayed in London instead.

However, despite the new location and all other changes the company has gone through since the good ol' times in London, a few things have remained the same: SUPERSWEET's web shop is still up and running, and the corporate love for cats and silly things hasn't gone anywhere either! A while back, I got the honour to be reunited with SUPERSWEET when Choltida asked if I would like to illustrate an animated shopwindow for the web shop. The new shopwindow was to celebrate the launch of a brand new collection "Haberdashery" from the in-house brand called SUPERSWEET x moumi. The collection is supervised by Choltida and designed by indiepreneurs Moumi and her design team Kikilala and Myogi, all of whom happen to be cats. Yes, you read that right.

The illustration I drew for the collection stars the head designer Moumi juggling her designs. This is an illustration in progress, stolen from Moumi's Instragram and served with fitting sound effects.

And here's the finished shopwindow:

Although I'm not hundred years old, I think I am entitled to say that my memories from the SUPERSWEET times are pure gold! I was so happy to make this illustration and be part of a SUPERSWEET project again. Poor Princess Michael, though. She really missed out on a great career opportunity, when she decided to resign and stay in London. Who knows, she might have been promoted from an office cat to a designer by now!


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