22 Apr 2013

To eternity and beyond!

Here in the Netherlands we have a company called Boomerang. They distribute flyers and promotional cards around the city to cafés and different venues. In this ad-filled world, that is nothing extra special, but what makes Boomerang different is their mission to make promotional material so appealing that they don't have to push people to pay attention to it - instead, people will notice the adverts themselves and even want to take it home. The Boomerang card racks are a classic feature in all the nicest cafés, and whenever I go out for tea with some fellow creatives, we always end up browsing through the Boomerang postcards hungry for inspiration and nice things to put on our walls.

I was really curious to know how the company works and where they get all their designs. Turns out that their prints are all crowdsourced: the Boomerang website has a special section called "Create", where they share creative briefs from their clients. The briefs are open for everyone, which means that their clients get a vast amount of designs to choose from. A cherry on top of this great system is that next to being extremely handy for companies in search for promotional designs, the submitting creatives get exposure with their contributions and if their designs happen to win the assignment, there might even be a reward that you can use to pay for your rent. The website is also quite a nice source of inspiration with an interesting collection of different styles and design aesthetics.

Last week, I noticed that one of my favourite Amsterdam venues, a concert hall called Melkweg, had a briefing on the Boomerang site. They were looking for a postcard design for an event called "Helemaal Melkweg" that brings together music, photography, art and cinema. Most importantly, they wanted the design to represent Melkweg's function as an iconic music venue and active supporter of the art scene. The Dutch word Melkweg means Milky Way, so just like many other of the contributing artists, also I was inspired by that...

...and so I spent my evenings creating a fully equipped cultural space shuttle, which is now ready to take off!

PS. I have to add that next to being a big fan of Melkweg's lineups and indie rock dance nights, I am also in love with their laid-back restaurant and café called Eat At Jo's. Despite their sometimes annoyingly irregular opening times, both me and my boyfriend have named it one of our favourite restaurants. I'm telling you, if you are away from your mom's cookings and feel like a tasty, full meal with some great oven roasted potatoes and nice vegetarian options, Eat At Jo's is the right place to go!

PPS. I know the previous might have sounded like some marketing jargon, but I swear my only connection to Eat At Jo's is the relationship my taste buds have with their food. Hence, all my praise comes straight from the heart!


  1. Tnx for leaving a comment on my website Printiez! I am glad you liked it. I had a peek at yours and I really love your designs! The funny thing is, is that I also participated in this Boomerang contest for the Melkweg :) - Find my card here: http://create.boomerang.nl/opdrachten/ontwerp-een-vette-kaart-voor-de-melkweg/creaties/eeefff/melksnor Funny coincidence! All the best,

    1. Hehe, that's funny! Fingers crossed for both of us! ;)